Press talks about
Windows Mannequin is with no doubts a fantastic tool to stimulate sales.
Indeed, the window’s ability of attraction makes between 60 and 80% in the decision of the customer to come into the shop.
The trend is now back on realistic mannequins inspired by real models (bearing make-up and wigs).
Thanks to their lower prices windows are often made up of stylized window mannequins.
To respond on willing of customers display mannequins producers have enlarged their range of goods and the use of new technologies enabled them to develop a highest quality for lower prices ranges.
A windows mannequin lasts between 3 and 5 years & cost about 1 000€. Prices can vary very significantly depending on the choice of the supplier and the way of purchasing.
Among the new trends we can notice the emergence of E-business which allows optimizing the customers’ satisfaction: For instance, our website provides an important choice of renovated and new dummies at prices from 70 to 50% lower than their first one.
A beautiful window will enable you to attract much more than shopper’s attention…So why should you do without it whereas you can buy famous branded dummies without ruining yourself!
Source : Journal du Textile 5th June 2007